Events | Melbourne Forum

Venue: A private dining room in the CBD

17th August 2017 , 12:30pm - 2:00pm

$77.00 (inc. GST)

Bookings Close: 15th August 2017

Building a global movement from Melbourne

Members Lunch with Abigail Forsyth

17th August 2017

In 2008, KeepCup kick-started a reuse revolution in Melbourne that has spread around the world. Today, KeepCup around the world have diverted more than 3.5 billion disposable cups from landfill to date. Some people might say it’s a drop in the ocean, but it’s all about perspective. It equates to enough energy to power 5,000 homes for a whole year, or ensure that 50,000 trees remain standing in a rainforest somewhere in the world.

Abigail’s entrepreneurial spirit was kick started as an eleven year-old, selling sandwiches in the business park where her father worked. Following a successful career as a solicitor, that spirit resurfaced when Abigail and her brother Jamie started a cafe chain in Melbourne. Alarmed by the amount of disposable packaging being wasted, Abigail developed KeepCup, the world’s first barista-standard reusable cup.

Today, more than 5 million people around the world are KeepCup converts, helping to divert more than 3.5 billion disposable cups from landfill. Abigail has opened offices and warehouses in London (UK) and Los Angeles (USA) to service growing consumer demand in over 65 countries around the world, but the business has stayed loyal to its roots. KeepCup’s HQ is located in the Melbourne suburb of Fitzroy, where Abigail lives with her husband and children. 

How did Abigail make that leap, even though she was told it was the 'stupidist idea ever'? Join us for this fascinating conversation for the answer. 

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